PURPOSE

 

The Purpose Collection exists to make the mission visible.

Each piece in this collection is designed to reflect what The Hidden Sea stands for: using everyday choices to help remove plastic from the ocean. Purpose pieces are a way to signal belief in a better system: one where premium products can create genuine positive impact, and where doing good is built into what you buy, not added as an afterthought.

This is merchandise with intent. Designed to last. Made to mean something.

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THE HIDDEN SEA | 4OCEAN BRACELET - BLACK & WHITE
$44.99
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JACK SMITH T-SHIRT - WINE WITH PURPOSE - BLACK
$69.99

THE HIDDEN SEA | 4OCEAN BRACELET - BLACK & WHITE

$44.99

This co-branded braided bracelet is a collaboration between The Hidden Sea and 4ocean, made to support real ocean cleanup efforts while offering a wearable symbol of impact.

Every bracelet sold funds the removal of 1 lb (0.45 kg) of plastic from the ocean.

Each bracelet incorporates materials recovered through 4ocean’s global plastic collection operations, including recycled ocean plastic, and is handcrafted by skilled artisans. A portion of the funds from every bracelet sold goes directly to supporting daily ocean, river, and coastline cleanups led by 4ocean’s full-time crews.

By choosing this bracelet, you’re helping to reduce the amount of waste entering marine environments and supporting meaningful action against ocean plastic pollution.

Details

  • 100% recycled braided cord in black and white with adjustable closure

  • 100% recycled stainless steel charms

  • Handcrafted on the tropical island of Bali

  • Unisex, waterproof, adjustable from 18cm–33cm (7in—13in)

Black and white braided bracelet with adjustable cord, featuring a round co-branded 4ocean and The Hidden Sea emblem at the center.
Person wearing a black-and-white braided 4ocean x The Hidden Sea bracelet while holding a glass of white wine.
Artisan in Bali handmaking a 4ocean bracelet, seated and weaving cord by hand against a blue background with text describing the handmade process.
Black and white braided bracelet with adjustable cord, featuring a round co-branded 4ocean and The Hidden Sea emblem at the center.
Person wearing a black-and-white braided 4ocean x The Hidden Sea bracelet while holding a glass of white wine.
Artisan in Bali handmaking a 4ocean bracelet, seated and weaving cord by hand against a blue background with text describing the handmade process.

JACK SMITH T-SHIRT - WINE WITH PURPOSE - BLACK

$69.99

A purpose-driven tee with a story in the thread.

The Wine With Purpose T-shirt was created in collaboration with The Common Good Company, a certified B-Corporation known for its environmentally conscious and ethically made apparel. Rather than using conventional virgin fibres, the shirt is made from a blend of recycled pre-consumer cotton and recycled polyester, reducing the water, land, and resource impact that typical cotton production demands. By reusing textile waste and materials derived from single-use products like plastic bottles, this approach diverts waste from landfill and lowers the input of virgin resources in every shirt.

This tee carries The Hidden Sea’s Wine With Purpose back graphic while offering lightweight comfort and everyday wearability. Designed to move easily from casual days to evenings out, it’s a piece you can wear with confidence knowing the garment itself was made to cut environmental impact.

Details

  • Classic, unisex short-sleeve cut

  • Ribbed crew neckline

  • Durable stitching at hems

  • Ethically manufactured using recycled materials

Woman wearing a black short-sleeve Hidden Sea T-shirt with a small whale logo on the chest, outdoor street setting.
Close-up of the back of a black T-shirt showing “Wine with Purpose” text surrounded by illustrated sea creatures.
Man wearing a black short-sleeve Hidden Sea T-shirt standing on a boardwalk beside water, front view.
Rear view of person wearing a black T-shirt with “Wine with Purpose” text surrounded by illustrated sea life.
Front and back view of black short-sleeve T-shirt showing small Hidden Sea whale logo on the chest and “Wine with Purpose” graphic on the back.
Woman wearing a black short-sleeve Hidden Sea T-shirt with a small whale logo on the chest, outdoor street setting.
Close-up of the back of a black T-shirt showing “Wine with Purpose” text surrounded by illustrated sea creatures.
Man wearing a black short-sleeve Hidden Sea T-shirt standing on a boardwalk beside water, front view.
Rear view of person wearing a black T-shirt with “Wine with Purpose” text surrounded by illustrated sea life.
Front and back view of black short-sleeve T-shirt showing small Hidden Sea whale logo on the chest and “Wine with Purpose” graphic on the back.