The Hidden Sea and Urban Alley Brewery partnership has removed 52,776 plastic bottles from the ocean. This stat is featured over an oceanfront Melbourne skyline view showing this sustainability milestone as of July 2025.

The Hidden Sea is honoured to have a collaboration with Urban Alley Brewery to remove plastic from the ocean.

Despite its many names, there is only one ocean that we all share, and the ocean waste plastic crisis is as dire as ever. But, we can all work together to make a difference in the health of the ocean, and The Hidden Sea is the most delicious way to do so!

For every 1 bottle of The Hidden Sea sold, the weight of 10 plastic bottles are removed and recycled from the ocean.

Together we can make a difference.

Together we can save the sea!

THE PLASTIC REMOVAL PROCESS

CEO of 4ocean, Alex Shulze looks on as Hidden Sea Co-founder, Justin Moran carries an armload of plastic trash out of the mangrove forest in Key Largo, Florida.

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At The Hidden Sea, we don’t just talk about change—we prove it. 

From day one, our mission has been to remove plastic from the ocean with every bottle of wine we sell. Partnering with 4ocean was a natural evolution of that commitment. Their transparency, global reach, and verified impact make them one of the most trusted names in ocean cleanup. Together, we’re turning everyday purchases into real, measurable action.

This partnership gives us powerful new ways to communicate our mission, scale our impact, and bring our customers into the story. From the South Florida strike mission to our co-branded bracelet program, every element brings our consumer promise to life. And this is just the beginning—we see more cleanups, deeper collaboration, and broader inspiration ahead.

Sustainability isn’t a campaign. It’s who we are.